Melissa Bragg runs Let’s Go Publishing which produces
School Select, as well as a
number of regional publications
School Select is a listings
magazine showcasing companies who provide workshops to schools; it is also
Let’s Go Publishing’s core product. 35,000 copies are sent out every six months
to teachers across the UK
and the company have recently launched an online directory. “We use Google Adwords to ensure we have a
good flow of teachers coming through to the site, small businesses know that
they have a much better chance of being found online through our site.” “Google Adwords also helps us to find new
potential advertisers, we used to have one or two calls a year from people
who’d seen the magazine, now we get calls every other day!”
Although Melissa uses Google
tools regularly, she signed up for her free Google Juice Bar appointment to help
take the business to the next level. “We’re
looking forward to getting some expert advice, as we are often given
conflicting information and end up feeling a bit lost. We also want to find out how to grow our organic search rankings.”
No comments:
Post a Comment