Thursday, 20 October 2011

How to get your website working for you

Customers aren’t just a cog in your business’ machine, they are the lifeblood. So it is essential that your website goes that extra mile and ensures that your customers’ experience on the site is enjoyable and productive. If you would like some advice on how to improve your website, then why not book a Google Juice Bar appointment? You will get a one-to-one meeting with a member of the Google team, where they can guide you through any questions you may have. You can book an appointment by visiting 
In the meantime here are a few tips on how you can add value to your website:

1. Make it easy to get help

It is crucial that customers can quickly access answers to any questions they have whilst browsing your website. You can make this happen by sharing Frequently Asked Questions (FAQs), links to additional resources and by placing your company’s contact details in a prominent position on the site.

Making this information easy to access will improve your customers' experience of the site, as well as helping you to ensure that any problem with the website, a product or a service is rectified quickly.

2. Know who is visiting your site
In order to create relevant and up-to-date information for your website, you need to understand who is visiting, how they found you and how long they stay. The best tool for this is Google Analytics, as it tracks the conversion rate of visitors on your website and can accurately measure click-through rates, and tell you whether that has come from direct searches, search engines, social media etc. If you would like more information on Google Analytics visit

3. Put yourself on the map

Literally. If you have a shop, restaurant, or any business where customers need to find your premises, then why not register on Google Places? It’s a simple process which allows you to embed the exact location of your business onto your website. Also, if a potential or existing customer searches for you on Google, your business will be shown as a map reference as well as a website link. This connects you with local customers

Google Places is a really nifty tool that doesn’t cost you anything to register. You can add your business logo, contact details and a short outline of your business. For more information head to

4. Social media accounts

Are you on Twitter, Facebook, YouTube, Picassa, LinkedIn or any other social media channels? All of these can be used on your website. Include links on your home page and contact page to encourage your website’s visitors to follow you, become a fan and engage with your company as a whole. 

5. Remember to keep it simple

With all the added extras that have been suggested for your website, it could quickly get out of hand. It’s important to remember to keep your site clutter-free and that customers or browsers don’t receive an overdose of information. Make sure you keep things accessible and easy to navigate.

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