Thursday, 10 November 2011

Case Study: Chris Arnold of Smaller Earth

Chris Arnold is the CEO of Camp Leaders and Smaller Earth

Chris established Camp Leaders in Liverpool in 1999. He started with £500, was based in his Dad’s spare room, and sent 32 young people to work at American Summer camps. Over the following years Chris’s business has grown exponentially with the numbers of Camp Leaders doubling each year until he was sending over 800. The following year there were over 2,000 Camp Leaders, according to Chris this unprecedented growth is entirely due to the company investing in Google Adwords to give them an edge over the competition. Chris is very enthusiastic about Google, “Google Adwords changed our business, it launched us into a different stratosphere.”
 Smaller Earth was created from Camp Leaders and provides young people with meaningful volunteering opportunities across the globe. Chris now regularly travels all over the world, and he uses Google’s suite of Business Apps to keep his offices from Liverpool to Stamford to South Africa up to date, “Google Docs and Google Calendar are perfect for my business, the whole company uses them.”

‘Your Big Year’ is a new initiative from Smaller Earth. It’s a competition giving young people the chance to win a year’s trip around the world whilst witnessing social problems first hand. They will also have the opportunity to meet world leaders such as Archbishop Desmond Tutu to discuss what they have learnt from the experience. “I genuinely think that Google has made us the business we are today, thanks to them we are currently on course to meet our company objective of having a positive impact on 20 million people by 2020.”

1 comment:

  1. nice blog~ walking here with a smile. take care.. have a nice day ~ =D

    Regards, (A Growing Teenager Diary) ..