Chris Arnold is the CEO of Camp Leaders and Smaller Earth
Chris established Camp Leaders
in Liverpool in 1999. He started with £500,
was based in his Dad’s spare room, and sent 32 young people to work at American
Summer camps. Over the following years Chris’s business has grown exponentially
with the numbers of Camp
Leaders doubling each
year until he was sending over 800. The following year there were over 2,000 Camp Leaders ,
according to Chris this unprecedented growth is entirely due to the company
investing in Google Adwords to give them an edge over the competition. Chris is
very enthusiastic about Google, “Google
Adwords changed our business, it launched us into a different stratosphere.”
Smaller Earth was created from Camp Leaders
and provides young people with meaningful volunteering opportunities across the
globe. Chris now regularly travels all over the world, and he uses Google’s
suite of Business Apps to keep his offices from Liverpool to Stamford to South
Africa up to date, “Google Docs and
Google Calendar are perfect for my business, the whole company uses them.”
‘Your Big Year’ is a new
initiative from Smaller Earth. It’s a competition giving young people the
chance to win a year’s trip around the world whilst witnessing social problems
first hand. They will also have the opportunity to meet world leaders such as
Archbishop Desmond Tutu to discuss what they have learnt from the experience. “I genuinely think that Google has made us
the business we are today, thanks to them we are currently on course to meet
our company objective of having a positive impact on 20 million people by 2020.”
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