Announcing Google AdWords Express!

Google AdWords Express is a new way to use Google to provide local consumers with what they’re looking for and creating fresh custom for your business. With 97% of consumers researching products online before buying locally*, a local business has an opportunity to attract a huge volume of potential customers that are already looking for them online.

Relevant to customers
Google AdWords Express is tailored for local businesses to create relevant ads for local customers. By setting up a Google Adwords Express account your business listing will appear in a prominent position for customers in your locality in the results of their Google search.

It works with keywords to appear in relevant searches and increase the number of people finding your business, and this is all managed by Google automatically.

Integrated and user-friendly
Your Google AdWords Express account is integrated with other Google services. It functions alongside a Google Places page so that it is specifically targeting local customers.

Your business also becomes highlighted and stands out from the crowd on searches in Google Maps. If your business has a website then you can provide a link for customers to follow. If not, then your Google Places page is linked allowing you to provide all of the business details a potential customer might need.

Customisable
Once you have set up the service you only pay when your ad is clicked by a potential customer, you also set your specific budget and will never be charged more than that amount for the service.

Self-sufficient
Once you are set up, Google AdWords Express automatically does everything for you with no need for any further input should you not want to, leaving you to concentrate on other aspects of your business.

Follow these 3 basic steps to set up your Google AdWords Express account:

1. Find and claim your place of business at Google AdWords Express.
2. Insert relevant details for your ad
3. Choose your campaign and budget

Or make an appointment at the Google Juice Bar and they will go through the process with you.

* Source: BIA Kelsey

Case Study: Chris Arnold of Smaller Earth

Chris Arnold is the CEO of Camp Leaders and Smaller Earth

Chris established Camp Leaders in Liverpool in 1999. He started with £500, was based in his Dad’s spare room, and sent 32 young people to work at American Summer camps. Over the following years Chris’s business has grown exponentially with the numbers of Camp Leaders doubling each year until he was sending over 800. The following year there were over 2,000 Camp Leaders, according to Chris this unprecedented growth is entirely due to the company investing in Google Adwords to give them an edge over the competition. Chris is very enthusiastic about Google, “Google Adwords changed our business, it launched us into a different stratosphere.”

 Smaller Earth was created from Camp Leaders and provides young people with meaningful volunteering opportunities across the globe. Chris now regularly travels all over the world, and he uses Google’s suite of Business Apps to keep his offices from Liverpool to Stamford to South Africa up to date, “Google Docs and Google Calendar are perfect for my business, the whole company uses them.”

‘Your Big Year’ is a new initiative from Smaller Earth. It’s a competition giving young people the chance to win a year’s trip around the world whilst witnessing social problems first hand. They will also have the opportunity to meet world leaders such as Archbishop Desmond Tutu to discuss what they have learnt from the experience. “I genuinely think that Google has made us the business we are today, thanks to them we are currently on course to meet our company objective of having a positive impact on 20 million people by 2020.”