Google AdWords Express is a new way to use Google to provide local consumers with what they’re looking for and creating fresh custom for your business. With 97% of consumers researching products online before buying locally*, a local business has an opportunity to attract a huge volume of potential customers that are already looking for them online.
Relevant to customers
Google AdWords Express is tailored for local businesses to create relevant ads for local customers. By setting up a Google Adwords Express account your business listing will appear in a prominent position for customers in your locality in the results of their Google search.
It works with keywords to appear in relevant searches and increase the number of people finding your business, and this is all managed by Google automatically.
Integrated and user-friendly
Your Google AdWords Express account is integrated with other Google services. It functions alongside a Google Places page so that it is specifically targeting local customers.
Your business also becomes highlighted and stands out from the crowd on searches in Google Maps. If your business has a website then you can provide a link for customers to follow. If not, then your Google Places page is linked allowing you to provide all of the business details a potential customer might need.
Customisable
Once you have set up the service you only pay when your ad is clicked by a potential customer, you also set your specific budget and will never be charged more than that amount for the service.
Self-sufficient
Once you are set up, Google AdWords Express automatically does everything for you with no need for any further input should you not want to, leaving you to concentrate on other aspects of your business.
Follow these 3 basic steps to set up your Google AdWords Express account:
- Find and claim your place of business at Google AdWords Express.
- Insert relevant details for your ad
- Choose your campaign and budget
* Source: BIA Kelsey
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