Here are five good reasons to use social media for your business:
1. To get noticed
Social media can expose your products and services to a wider audience and attract more potential customers to your website. Once you’re established on your social media site of choice you’ll have the opportunity to reach a larger, and more interested crowd.
2. To build brand loyalty
Happy customers will keep an eye on your social media pages, and by keeping them updated about your future products or events, you’ll keep them coming back for more and telling their friends about you! This also works in reverse, so if a customer is disappointed social media gives them the perfect opportunity to tell you (and the rest of the world) about their experience. See this as an opportunity to be pro-active about negative feedback and a second chance to impress your customers with how well you deal with their issue.
3. To provide customer support
Social media is a great way to develop closer relationships with your customers. Use it to answer questions, share positive feedback, or give solutions to problems. A friendly dialouge will provide you with an invalauble personal connection to your consumers.
4. To join discussions about your industry
Use social media to network with other people in your industry. By joining in with relevant conversations you can; influence what people think about you, learn about your competition and direct new customers to your services.
5. It’s free (almost)
The most popular social media sites are free. The only cost involved is your time as you learn to use them. Once you’re more confident social media will become as much a part of your routine as checking your emails. Remember big brands employ entire teams to build their social followings, so don’t be disheartened if it takes you some time, you’ll soon get the hang of it and there are plenty of free resources to help you on the way!
|Businesses learn about social media at a Google Workshop|