Monday, 28 November 2011

Case Study: Melissa Bragg of Let's Go Punlishing


Melissa Bragg runs Let’s Go Publishing which produces School Select, as well as a number of regional publications

School Select is a listings magazine showcasing companies who provide workshops to schools; it is also Let’s Go Publishing’s core product. 35,000 copies are sent out every six months to teachers across the UK and the company have recently launched an online directory. “We use Google Adwords to ensure we have a good flow of teachers coming through to the site, small businesses know that they have a much better chance of being found online through our site.” “Google Adwords also helps us to find new potential advertisers, we used to have one or two calls a year from people who’d seen the magazine, now we get calls every other day!”

Although Melissa uses Google tools regularly, she signed up for her free Google Juice Bar appointment to help take the business to the next level. “We’re looking forward to getting some expert advice, as we are often given conflicting information and end up feeling a bit lost. We also want to find out how to grow our organic search rankings.”

1 comment: