Case Study: Melissa Bragg of Let's Go Punlishing

Melissa Bragg runs Let’s Go Publishing which produces School Select, as well as a number of regional publications

School Select is a listings magazine showcasing companies who provide workshops to schools; it is also Let’s Go Publishing’s core product. 35,000 copies are sent out every six months to teachers across the UK and the company have recently launched an online directory. “We use Google Adwords to ensure we have a good flow of teachers coming through to the site, small businesses know that they have a much better chance of being found online through our site.” “Google Adwords also helps us to find new potential advertisers, we used to have one or two calls a year from people who’d seen the magazine, now we get calls every other day!”

Although Melissa uses Google tools regularly, she signed up for her free Google Juice Bar appointment to help take the business to the next level. “We’re looking forward to getting some expert advice, as we are often given conflicting information and end up feeling a bit lost. We also want to find out how to grow our organic search rankings.”

Announcing Google AdWords Express!

Google AdWords Express is a new way to use Google to provide local consumers with what they’re looking for and creating fresh custom for your business. With 97% of consumers researching products online before buying locally*, a local business has an opportunity to attract a huge volume of potential customers that are already looking for them online.

Relevant to customers
Google AdWords Express is tailored for local businesses to create relevant ads for local customers. By setting up a Google Adwords Express account your business listing will appear in a prominent position for customers in your locality in the results of their Google search.

It works with keywords to appear in relevant searches and increase the number of people finding your business, and this is all managed by Google automatically.

Integrated and user-friendly
Your Google AdWords Express account is integrated with other Google services. It functions alongside a Google Places page so that it is specifically targeting local customers.

Your business also becomes highlighted and stands out from the crowd on searches in Google Maps. If your business has a website then you can provide a link for customers to follow. If not, then your Google Places page is linked allowing you to provide all of the business details a potential customer might need.

Customisable
Once you have set up the service you only pay when your ad is clicked by a potential customer, you also set your specific budget and will never be charged more than that amount for the service.

Self-sufficient
Once you are set up, Google AdWords Express automatically does everything for you with no need for any further input should you not want to, leaving you to concentrate on other aspects of your business.

Follow these 3 basic steps to set up your Google AdWords Express account:

1. Find and claim your place of business at Google AdWords Express.
2. Insert relevant details for your ad
3. Choose your campaign and budget

Or make an appointment at the Google Juice Bar and they will go through the process with you.

* Source: BIA Kelsey

Jennifer and Saphena visit the Google Juice Bar

Jennifer John and Saphena Aziz from Sense of Sound  visited the Google Juice Bar for information on running a Google Adwords campaign. 

Google Workshop at Aintree Racecourse - Photoblog

On the 6th of October Google held on if it's free Getting Liverpool Business Online workshop for 150 delegates, who came from businesses across Merseyside. Here are some photos from the day:

Networking over lunch.

The main presentation covered everything Google can do to help your business

The break-out session on Google Places

Learning about Google Adwords

Business were also able to sign up for one-to-one support at the Google Juice Bar 

The popular social media session

More Google Juice Bar sign-ups!

Google is coming to Liverpool!

In its first initiative of this kind, Google UK will kick off three months of free business workshops and events across Liverpool, starting in September. We aim to boost the area’s online economy, with the goal of providing face to face help for 1,500 local businesses.

As part of this new initiative, Google is partnering with a series of Liverpool organisations dedicated to supporting small business in the city, including:

• Liverpool Vision
• Liverpool Chamber of Commerce
• Downtown Liverpool in Business
• Liverpool’s Federation for Small Businesses
• Women in Business
• Business Link North West.

Together Google and our partners will run a three month programme of free events and workshops in and around the city, designed to help local businesses regardless of technical expertise - from getting online and creating their first business website, through to improving their existing online presence.
As well as large scale events, our Google Juice Bar will spend three months travelling to various locations across Liverpool, with capacity to give 1,500 business people free one-on-one 40 minute digital health-checks.
As many as 1.5 million businesses in the UK are not online, perceiving that websites as too costly, too complicated or not necessary. Through ‘Getting British Business Online’ Google wants to show just how easy it is to get online and reap the benefits!

Liverpool businesses can register for these events on the Getting British Business Online website, at www.gbbo.co.uk/Liverpool. The website also offers small business owners and entrepreneurs a free tool to build a website in as little as 15 minutes, as well as information and advice on how to make the most of their website.

You can get involved with us on Twitter and Facebook and we hope to see you in Liverpool!